Dear Entrepreneur, your genius is not suddenly worth less in a crisis.

Have you seen other business owners or consultants start slashing their prices or giving things away for free?

Have you thought to yourself: Do I have to do that too?

As a business coach and marketing strategist for entrepreneurs, here’s what I have to say on this topic…

Dear Entrepreneur, your genius is not suddenly worth less in a crisis.

When we are so surrounded by stories of people in great jeopardy, and of millions losing their jobs, it’s totally understandable to question whether we can expect to be compensated in the same ways we were before.

But a crisis doesn’t mean all the value we’ve built up by investing in ourselves and our businesses is suddenly wiped out.

I’m not saying don’t be generous if your cup is full enough to give. Giving things away for free or for cheap is beautiful when it comes from a place of abundance and the gift is done with full conscious awareness and joy. And free work is also best done at scale, for example teaching a free webinar or giving away copies of your book.

But what I’m hearing about is people and businesses alike exploiting “Yeah, but it’s a crisis…” as a way to coerce others into a lopsided value exchange where they’re expected…