Hi Ramesh,
To be honest, I never make a sales pitch cold. This is simply my personal preference, rather than a golden rule. I always take my time warming up my prospects with marketing, and most of the time, they reach out to me for a meeting before I need to contact them.
Read this article to find out more of the details behind my marketing approach: https://medium.com/swlh/steal-a-marketing-strategists-marketing-strategy-f12e360cf756
I’m glad the article was helpful!