Looking for a unique business idea? Don’t follow your passion — use this 5-part method instead

Most people build their business around just one, maybe two, of these five pillars, which can lead to a sense of unfulfillment. But when we work at the intersection and incorporate all five, that’s when we are truly Unstoppable.

Do you ever feel like you’re in the wrong lane?

You’re not certain your current career path is aligned with what actually lights you up.

You feel like your current workplace or industry doesn’t value what you like most about yourself.

You wonder whether you could make much better money in a more meaningful way — but how?

Then someone says: Just follow your passion!

Right. Not necessarily super helpful.

Because big, meaty philosophical questions about our life’s work require more than pithy comebacks. They require a reliable framework and process of experimentation to answer them.

Here’s why I believe “follow your passion” is poor advice when it comes to designing a business or career you love, and what to do instead.

Introducing: The Unstoppable Method

Building a successful business or career requires much more than just passion. We humans are nuanced and complex creatures: we have other needs as well as having fun and “doing what we love.”

So when I coach people to design a business that allows them to work from their strengths, stay true to their values…