Looking for a unique business idea? Don’t follow your passion — use this 5-part method instead

Imogen Roy
8 min readDec 28, 2020
Most people build their business around just one, maybe two, of these five pillars, which can lead to a sense of unfulfillment. But when we work at the intersection and incorporate all five, that’s when we are truly Unstoppable.

Do you ever feel like you’re in the wrong lane?

You’re not certain your current career path is aligned with what actually lights you up.

You feel like your current workplace or industry doesn’t value what you like most about yourself.

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Imogen Roy

Business Mentor and Leadership Coach based in France. www.imogenroy.com | @imogenroy