What does it mean to work ‘on’ rather than ‘in’ your business?

When was the last time you dedicated time to working “on” rather than just “in” your business?

As freelancers, side-hustlers or fully-fledged entrepreneurs, we know exactly what working in our business looks like: serving clients, ‘doing the work’ and wearing all the many hats needed to hustle and keep the lights on.

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