What every business owner needs to understand about marketing
As an entrepreneur, business owner or freelancer, you have to get comfortable with stepping into the role of marketer. Because in order to build a sustainable and thriving business that serves you, your lifestyle and your goals, you need marketing.
Spreading the word about your work and your ideas can feel uncomfortable. But the inconvenient truth is that there can be no making without marketing. Too many businesses fail because they didn’t reach the right people: a completely preventable tragedy.
If you know it’s time for you to make some mindset shifts about marketing your business, I wrote this for you.
We are all marketers
Marketing is more intuitive than you think.
The act of marketing identifies people who want to make a change, creates demand for what you have, and helps the curious make a decision. It’s that simple.
If you’ve ever created a petition, or placed a job vacancy, or written a Gumtree ad…you’re a marketer.
If you’ve ever applied for a job, or run in an election as a community leader, or convinced a friend to buy a book you liked…you’re a marketer.
We tend to get overwhelmed and nervous when we think about marketing because we…
